In my own career, I have spent years working with clients in the hotel, destination, cruise, food, and beauty industries, promoting their brands and achieving profit goals through social media, digital marketing, and community and media relations. I have managed the PR efforts for over 100 hotels, launched international cruise ships, hosted media at wineries in California, educated chefs on the importance of using quality beef in their restaurants, and promoted products for the largest luxury hair care brand in the world. But over the years I have found that the most rewarding work I have done is with small businesses and entrepreneurs.