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How to Identify Your Brand’s Story
How to Identify Your Brand’s Story
How to Identify Your Brand’s Story
November 7, 2022
Nora Minichino

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Who doesn’t enjoy a good story? When done right, storytelling creates a thread that can take just about any topic or idea – no matter how complex – and mold...

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Understanding + Applying Social Media KPIs
Understanding + Applying Social Media KPIs
Understanding + Applying Social Media KPIs

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Measuring social media success in the everchanging, digital world can be challenging as tracking the conversion of social media efforts may not always yield immediate results. With hours spent creating,...

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5 Elements of an Engaging Public Relations Plan
5 Elements of an Engaging Public Relations Plan
5 Elements of an Engaging Public Relations Plan
February 15, 2022
Nora Minichino

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Taking the time to craft an effective and engaging PR plan for your organization will help you better understand your target audience and take steps toward overall success.

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Happy Birthday, Farrell PR: Lesson Learned From Growing a Business During a Pandemic
Happy Birthday, Farrell PR: Lesson Learned From Growing a Business During a Pandemic
Happy Birthday, Farrell PR: Lesson Learned From Growing a Business During a Pandemic

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n reflecting on my goals for this year and the evolution of where we started to where we are now, I wanted to share a few lessons I’ve learned...

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Why You Need a PR Firm in 2022
Why You Need a PR Firm in 2022
Why You Need a PR Firm in 2022

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As you’re sitting in meetings over the next few weeks brainstorming what you want to accomplish in 2022, you may be ready to consider a PR firm. Here’s how to know if the timing is right for you… 

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