Hello! I’m Nora
I’m Nora Minichino, Founder and President of Farrell PR, and I will be your hospitality host throughout this course. I have spent over 15 years in the hospitality industry working for major brands, national travel and tourism PR agencies, and hotel management companies, focusing on PR and social media efforts. Throughout my career I have overseen the social media efforts for over 100 hotels ranging from small select service properties to large national resorts. I have launched hotel social media pages from scratch and helped them grow to thousands of followers, as well as taken over struggling accounts from previous managers to turn them into social pages that create a buzz and build revenue.
After nearly 10 years as the Director of Corporate Communications for a hotel management company, I began to see a pattern in the types of questions I received and the support that was needed when it came to social media. (“What should I be posting on social?” or “How do I get access to my Facebook page?”)
As the world began to depend more and more on digital marketing, I saw hoteliers with little-to-no social media experience or understanding begin to struggle more and more. Challenging times also brought significant budget cuts so hotels who were once able to hire agencies to handle social media, no longer could afford it. The need for a basic education on how social media can help hotels specifically, especially regarding what content to post and how to post it, became very apparent which is why I created this course.