Ok! So you have this amazing product or service that you have spent a hell of a lot of time and energy creating, testing, and polishing. You are so excited to get this out to the world because you know it can help a lot of people! But where the heck do you start? There are so many different ways to publicize your product or service to build brand awareness with potential customers, how do you decide what is best for your business?
Good news is, you have come to the right place. We have spent over 15 years building relationships with members of the media resulting in a curated database of top journalists, bloggers, podcast hosts, and influencers who we work with regularly. We have also spent years helping clients build relationships through social media and can support you when it comes to content creation, follower engagement, and account growth.
At Farrell PR, we work with you to determine your ideal outcome, then we craft your business’ story and get to work executing the best strategies to educate, inform, and build trust with your dream customers, turning them into your brand advocates.
Considering working with us? Here are some examples of package options we offer clients:
PR Packages
| Intro to PR $1200/mo 3 month minimum | Industry Expert $1800/mo 3 month minimum | Media Master $2500/mo 6 month minimum |
| Creative storytelling using press releases and pitches to share with mediaOngoing information distribution to blogs, community publications, podcasts and social media influencers to gain maximum exposureInterview coordination and client coaching regarding interview messagingMedia monitoring for client mentions or inclusions | Creative storytelling using press releases and pitches to share with mediaOngoing information distribution to blogs, community publications, podcasts and social media influencers to gain maximum exposureInterview coordination and client coaching regarding interview messagingMedia monitoring for client mentions or inclusionsContent writing including blogs, newsletter content, thought leadership articles for LinkedIn or Advertorials (2 per month) | Creative storytelling using press releases and pitches to share with mediaOngoing information distribution to blogs, community publications, podcasts and social media influencers, magazine and online news publications, newspapers, and TV/Broadcast outlets to gain maximum exposureInterview coordination and client coaching regarding interview messagingMedia monitoring for client mentions or inclusionsContent writing including blogs, newsletter content, thought leadership articles for LinkedIn or Advertorials (2 per month)Industry award nominations and applications for speaking opportunities |
Add-On Event Planning
(Project-Based Price TBD)
- Design and develop digital invitation to the event
- Development of invitation list
- Management of RSVP list
- Coordination of vendors such as photographer, caterer, etc.
- Development and distribution of media alerts
- On-site presence at event to coordinate interviews as necessary
- Post-event release with photos distributed to appropriate media
- Track PR and social media activity associated with the event and provide a comprehensive report at the end of the project
Social Media Services
| Basic Social $450/mo 3 month minimum | Standard Social $600/mo 3 month minimum | Elite Social $1000/mo 6 month minimum |
| Social Media Account Management (up to 2 platforms): Create social media strategy to align with PR effortsOptimization of social media pagesContent creation12 posts per month/4 stories per week (based on platform)Basic comment responses/direct message responses | Social Media Account Management (up to 2 platforms): Create social media strategy to align with PR effortsOptimization of social media pagesContent creation16 posts per month/8 stories per week (based on platform)Basic comment responses/direct message responses Advertising campaigns Create and manage* advertising campaigns for events, promotions, or general business awareness campaigns (*cost of ad not included) | Social Media Account Management (up to 2 platforms): Create social media strategy to align with PR effortsOptimization of social media pagesContent creation20 posts per month/12 stories per week (based on platform)Basic comment responses/direct message responsesEngage with other social media accounts Arrange photography session for content every other month (if needed) Advertising campaigns Create and manage* advertising campaigns for events, promotions, or general business awareness campaigns (*cost of ad not included) Influencer relations Research and contact up to three appropriate influencers per month to partner with for social media live conversations, account takeovers, product promotions/mentions |
Not sure these packages are the right fit? No worries! Let’s customize one specifically for your business’ needs! Book a complimentary consultation now!
